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Privacy policy

What we collect, why we collect it, who it goes to, and what you can ask us to do about it.

Effective 1 September 2026

Last reviewed 1 September 2026

Health Facts is a publication operated by Coaching Companies LLC (“Company,” “we,” “us,” or “our”). This policy describes how we collect, use, share and protect information when you visit this site.

By using the site you acknowledge that you have read and understood this policy. If you do not agree with it, please discontinue use of the site. We may update this policy; when we do, we will change the effective date shown at the top of this page, and for material changes we will post a more prominent notice.

1. What we collect

This is a publication, not a service. There is no account to create, no product to buy on this site, and no intake form. We do not collect health data of any kind — no medical history, no diagnoses, no medications, no lab results or A1C values, no blood sugar logs, no weight or body measurements, and no progress photos. We do not collect your phone number, postal address, date of birth, or any payment or billing information, because we process no payments here.

1.1 Newsletter subscription

If you subscribe, we collect the email address you type in and the date and time you submitted it. It is stored in our database and may also be forwarded to a customer-relationship webhook so the emails can be sent. We use it only to send the newsletter you asked for. Every email includes an unsubscribe link.

1.2 Comments

If you leave a comment, we collect the display name you choose, your email address, and the text of your comment. Your name and comment text are shown publicly. Your email address is never displayed publicly — we use it only to contact you about your comment if necessary and to help detect spam.

To limit spam and abuse we also store a one-way hashed version of your IP address and browser user-agent string. We do not store the raw IP address or the raw user-agent for this purpose, and the hashes cannot be reversed back into the original values.

1.3 Article view counts

We count how many times each article is viewed. This is a per-article counter, not a per-person record.

1.4 First-party session analytics

We run our own analytics script on some pages. It generates a random session identifier, stores it in your browser’s localStorage, and uses it to group the activity in a single visit. Against that identifier we record page views, how far down a page you scroll, how long you spend on each section, and clicks on links and buttons. This data is sent to our own server and stored in our own database. The identifier is a random value; it is not derived from your name, email or IP address, and we do not use it to identify you personally. Clearing your browser storage removes it.

1.5 Attribution parameters

When you arrive from a campaign link, we read parameters such as utm_source, utm_medium, utm_campaign, utm_content and utm_term, and click identifiers such as fbclid, gclid and ttclid. We store these in a first-party cookie (__pub_attr) for up to 90 days, alongside a short-lived session cookie (__pub_session), so we can tell which campaign brought you.

1.6 Information collected automatically

Like most websites, our hosting and analytics tools automatically receive technical information when you visit: IP address, browser type and version, device type and operating system, pages visited and time spent, referring website, and click and interaction data.

2. Session recording

We use Microsoft Clarity, which records sessions on this site. This is more than counting page views, and we want to be explicit about it. Clarity captures a replayable reconstruction of how you moved through a page: mouse movement, scrolling, clicks and taps, and the sequence and timing of what you did. It also produces heatmaps aggregated across visitors.

Clarity applies masking to text input fields by default, so what you type into a form is not intended to be captured. We do not use session recordings to identify individual readers; we use them to find pages that confuse people or lay out badly. But a recording is a record of your behaviour on the page, it is processed by Microsoft under their own terms, and you should know it exists before you decide whether to browse with tracking enabled. Our cookie policy explains how to opt out.

3. How we use it

  • To publish the site and deliver the articles you asked to read
  • To send the newsletter, if you subscribed
  • To publish and moderate comments, and to detect spam and abuse
  • To understand which articles are read, how far people get through them, and which pages perform badly
  • To measure which campaigns bring readers to the site, and which articles send readers onward to the products we discuss
  • To respond when you contact us
  • To comply with applicable law and to protect our rights and readers

4. Who we share it with

We do not sell your personal information. We do not rent or trade it to third parties for their own marketing. We share it only with the service providers who run parts of this site on our behalf:

  • Vercel — hosting and content delivery. Receives the technical request data described in section 1.6.
  • Supabase — our database. Stores newsletter subscriptions, comments, view counts and first-party analytics records.
  • Meta (Facebook) — the Meta Pixel, for measuring the advertising that brings readers here.
  • Microsoft Clarity — analytics and session recording, as described in section 2.
  • PostHog — product analytics, for understanding how the site is used.
  • A customer-relationship webhook — receives newsletter email addresses so the emails can be delivered.

Meta, Microsoft and PostHog process data under their own terms and, for some purposes, act as independent controllers rather than as our processors. We may also disclose information where required by law — to comply with a subpoena, court order or government request, to enforce our terms of use, to investigate potential violations of law or our policies, or to protect the rights, property or safety of the Company, our readers or the public.

In the event of a merger, acquisition, reorganization, bankruptcy or sale of assets, information may be transferred as part of that transaction. We will make reasonable efforts to notify you before your information becomes subject to a different privacy policy.

5. How long we keep it

  • Newsletter subscriptions — until you unsubscribe or ask for deletion, plus a short period afterwards in a suppression list so we do not email you again by mistake.
  • Comments — for as long as the comment is published, unless you ask us to remove it.
  • Hashed spam-prevention data — a limited period, then deleted.
  • First-party analytics records — retained in aggregate for trend analysis; individual session records are pruned periodically.
  • Attribution cookies — expire automatically after 90 days.
  • Third-party analytics — retained under each provider’s own schedule; we choose the shortest option available where the provider offers a choice.

When information is no longer needed we delete or anonymize it. We do not keep billing records, because we do not take payments on this site.

6. Security

We implement commercially reasonable administrative, technical and physical safeguards designed to protect against unauthorized access, use, alteration, disclosure or destruction of data. These include restricted access on a need-to-know basis, hashing of spam-prevention identifiers so raw values are never stored, keeping database credentials server-side only, and periodic review of our providers’ safeguards.

No method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

7. Cookies and tracking

We use cookies, localStorage and similar technologies. Our cookie policy names every one of them and explains how to turn them off at the browser level.

8. Your rights and choices

Depending on where you live, you may have the right to:

  • Access and portability — request a copy of the personal information we hold about you.
  • Correction — ask us to correct information that is inaccurate or incomplete.
  • Deletion — ask us to delete your information, subject to legal exceptions.
  • Opt out of marketing — click unsubscribe in any newsletter, or email us. This is immediate and permanent.
  • Withdraw consent — where we rely on your consent, withdraw it at any time. This does not affect processing already carried out.

To exercise any of these, email editorial@health-facts.com, or write to us at the address in section 12. We may need to verify your identity first. We will respond within a reasonable time and in accordance with applicable law. We will not discriminate against you for exercising any privacy right.

Visitors outside the United States may have additional rights under their local law; contact us at the address above and we will honour them where they apply.

9. California residents

If you are a California resident, the California Consumer Privacy Act (“CCPA”) and the California Privacy Rights Act (“CPRA”) give you additional rights:

  • Right to know — the categories and specific pieces of personal information we have collected, why we collected them, and the categories of third parties we share them with.
  • Right to delete — request deletion, subject to legal exceptions.
  • Right to opt out of sale or sharing — we do not sell your personal information. However, as those terms are broadly defined under the CCPA, our use of advertising and analytics technologies — particularly the Meta Pixel — may be considered “sharing” for cross-context behavioural advertising. You can opt out through your browser settings and the provider opt-outs listed in our cookie policy, and we honour recognized opt-out preference signals such as Global Privacy Control where feasible.
  • Right to non-discrimination — we will not treat you differently for exercising these rights.

10. Children

This site is intended for adults and is not directed at children. We do not knowingly collect personal information from anyone under 18. If we learn that we have collected information from a minor without parental consent, we will delete it promptly. If you believe that has happened, contact us immediately.

11. Third-party links

This site links to third-party websites, studies and resources we do not own or control. We assume no responsibility for their content, privacy policies or practices. Your interaction with them is governed by their own terms. We encourage you to read the privacy policy of any site you visit from here.

12. Contact

For any question, concern or request about this policy or how we handle your information:

Coaching Companies LLC
Attn: Privacy Inquiries
867 Boylston St, Suite 500
Boston, MA 02116
editorial@health-facts.com

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